Client Info:Company delivers appliance repair services in Arlington, TX and nearby areas. Appliance Recovery repairs to some of the major brands, that include: Electrolux, Maytag, GE, Jenn- Air, KitchenAid, LG, Frigidaire, Samsung, Kenmore, Whirlpool.
Task Brief:Appliance Recovery wanted to optimize their existing campaigns and launch new ones for featuring categories. During the first couple of weeks we’ve set up campaigns, audited previous data, relaunched conversion tracking, estimated activity per ad group, adjusted bids, researched keywords, added negative ones, etc. In the middle of the second month we’ve already got more conversions than on most months before and conversion cost was the lowest as well. After each month we’ve tried to optimize performance of each campaign, adjusted bids, updated search terms: added new and paused ineffective ones.