What does your About Us page say about your brand and business? Is it important and worth paying attention to? Of, course! According to the statistics provided by KoMarketing, 52% of your website audience tend to visit your About Us page which makes it one of the most important pages of your website, regardless of whether you have a blog, company page or online store.
Clear and well-structured About us page is your key to building a strong brand and presenting your company as an industry leader.
When building a strong and compelling About Us page, there are several focal points you should pay your attention to:
Viral Headline
Ensure that the headline represents your business in the best possible way yet is clear and simple. Your main goal here is to capture your visitors’ attention and make them stay.
Share your success story
Be the one who cares for your audience by sharing your authentic story of ups and downs, showing the experience you have and the knowledge that you have gained. Without a doubt, true and encouraging stories will keep your target customers entertained and will turn them into your brand ambassadors.
Show your company’s values
If you are a team of enthusiasts who crave for making this world a better place – don’t be afraid to spread the word about this! Become closer to your like-minded people, by inviting them to your world.
Speak the real language
All of us tend to make About Us page as professional and formal and it is only possible, that’s ok, but do not overdo it. Proofreading is a must, avoiding the island and terminology would be just as great!
Images to back up the story
Make sure your content is viral and appealing with the help of suitable images. That’s the part when you can be creative. Do not forget to use video content, do not hesitate to address your audience directly.
Call to Action
Your visitors may expect you to guide them through your website, adding a smart call to action buttons may be helpful. Remind them why they are browsing through your website why they are here and who is the expert to go to.
Stagetek is one of the leading web development and promotion companies in DFW, TX, providing quality web solutions to large and small businesses. Our team is committed to helping our forward-thinking clients solve their web site challenges through discovery that focuses on specific needs. We are recognized as a Top Website Design Company on DesignRush. If you’re looking to develop a local business, Stagetek Branding Agency will help to establish a robust online presence and reach your target audience.
