Why Reputation Management is Significant for Local Businesses

February 21, 2019 in Blog

If you’re serious about your reputation online, reputation management is a reality you can’t ignore. ORM stands for online reputation management. In other words, it’s a way to influence what and how people think of a person, brand, etc. online. The benefits of ORM are clear.

  • First of all, it’s better search engine rankings (mainly Google). Search engine algorithms know the importance of a company’s online reviews for customers going to make a purchase. For many people, online reviews are a way to fulfill the need for information. It’s as clear as a day that negative/no reviews can “hurt” your business. Therefore, SEO is a way of connecting customers with your business online.
  • Increased trust of customers is the second benefit. Online reviews not only please search engine algorithms but also impact the buying decisions of over 80% of customers. The conclusion is simple: the more positive online reviews you have, the more potential customers will trust you.
  • Higher revenues follow next. In fact, higher rankings on portals like Yelp and BBB can increase a company’s revenue by 5-9%. This rule does apply to small and medium businesses.

Yes, ORM is a rather labor intensive process and must be executed properly in order to deliver desired results. However, it’s a legitimate and highly effective practice that should be on the to-do list of business promotion.

Stagetek is a dependable and reliable branding agency with progressive thinking and main principles of efficiency and hard work. It’s a perfect combination of revolutionary ideas, leading-edge marketing experts, and unmatched customer service. To help you grow your business online, it’s focused on attracting the target audience, improving SEO rankings, and providing excellent web development and promotion. Before starting any project, the Stagetek team takes the time to get to know your business and offer services that would fit your specific needs. The company provides a full range of IT services for small and medium businesses in a variety of areas like Dallas, Addison, Allen, Wylie, Garland, Plano, Frisco, and others, helping them grow by the day and stay ahead of the competition.

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