Appliance Recovery

Same-day appliance repair that needed the phone to ring, not just page views.

Industry: Appliance repair
Location: Arlington & Fort Worth, TX
What we did: Logo & identity, Website, Commercial, Google Ads, SEO
Live site: appliancerecovery.com

appliancerecovery.com

750%more conversions from Google Ads

The brief

Appliance Recovery repairs every major brand across Arlington, Fort Worth and the wider DFW area. The business lives on same-day calls, so the brand, the site and the ads all had one job: get a homeowner with a broken fridge to call now.

What we built

The “AR” logo and a red-and-slate brand system
A fast service website with the phone number and online booking on every screen
Service and brand pages written for local repair searches
A 45-second commercial with real technicians at work
Google Ads restructured around calls and bookings

The result

Our Google Ads rebuild increased conversions by 750%, a result we documented as a case study on our blog. The site now carries a membership plan, a business-client page and service areas across Tarrant County.

SEO and Google Ads for Appliance Recovery

Alongside the ads, we built Appliance Recovery’s organic search: service and brand pages for local repair searches, commercial repair pages for restaurants and property managers, and a free Appliance Age Finder tool that homeowners use to date a fridge or washer from its serial number. The tool alone brings in thousands of visits from Google.

29,200clicks from Google search
2.5Mtimes shown in Google results
6,500+keywords in Google’s top 3
11,600+keywords on page 1

Google Ads resultsCampaign rebuild, 2019

750%more conversions from the optimised campaigns
−30%lower cost per conversion
+110%higher click-through rate

We audited the old account, rebuilt conversion tracking, restructured the campaigns by appliance category, researched keywords and negatives and adjusted bids every month. By the middle of the second month the account was already getting more conversions than in most earlier months, at the lowest cost per conversion it had seen.

Google Ads management

Where they rank on Google

commercial appliance repair denton tx#1
how old is my appliance#2
refrigerator repair dallas#2
commercial ice machine repair#2
restaurant refrigerator repair#2
microwave repair services in arlington#2
appliance age finder#3
appliance serial number lookup#3

Source: SEO: Google Search Console, June 2025 – June 2026; keyword counts and rankings use the average Google position over those 12 months, rounded. Google Ads: account data from our 2019 campaign rebuild, first published in our case study that year.

Our SEO service