The brief
Berman Capital buys houses for cash across Denton County. Homeowners who want a fast sale are wary of “we buy houses” offers, so the brand had to look established and the website had to turn a nervous visitor into a filled-in offer form.
A cash home buyer that needed sellers to trust it on the first visit.


Berman Capital buys houses for cash across Denton County. Homeowners who want a fast sale are wary of “we buy houses” offers, so the brand had to look established and the website had to turn a nervous visitor into a filled-in offer form.
One brand across the logo, the site and the commercial, with a single action on every page: get a fair cash offer. The commercial runs the same promises as the homepage so a viewer recognises the site the moment they land.
A 0:58 spot for Berman Capital: scripted, filmed and edited by Stagetek, with the phone number and website on screen.
Video production
Commercial 0:45
Same-day appliance repair that needed the phone to ring, not just page views.
750% more conversions from Google Ads
A 25-year Philips IntelliVue specialist that looked smaller online than it is.
~5× more weekly Google impressions after a month
A GE and Nihon Kohden monitoring specialist whose old website hid most of what it does.
2× keywords on Google in the first 3 weeks
One team for AI solutions and automation, branding, websites and marketing. Call, send the form or visit the Addison office.
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