North Central Jewelry & Coin

A Dallas coin and gold buyer whose website was stuck in the early 2000s.

Industry: Coin & precious metals dealer
Location: Dallas, TX
What we did: Website
Live site: ncentralcoin.com

ncentralcoin.com

The brief

North Central Jewelry & Coin buys, sells and appraises U.S. and world coins, gold and silver bullion, jewelry and sterling flatware from its shop at Forest Lane and North Central Expressway in Dallas. Its old site was a set of images from the 2000s: no search-friendly text, no prices and no easy way to get in touch. People selling family coins or gold want to know they will be treated fairly before they walk in.

What we built

A custom WordPress theme with an American heritage look: aged paper, a vintage flag and real coin photography
Live gold and silver spot prices across the top of every page
Clear pages for what the shop buys and sells, appraisals, estates and repairs, with a plain list of what it does not buy
A free-evaluation form that takes up to four photos, plus Hallmark Decoder and Silver Coin Checker tools

The result

Visitors see today’s metal prices, what the shop buys and the phone number on the first screen, and can send photos for a free evaluation before they make the trip.