Aurora Home Health

In-home care where families pick the agency they trust most.

Industry: Home health care
Location: Dallas & Plano, TX
What we did: Logo & identity, Website, Commercial, SEO
Live site: aurorahh.com

aurorahh.com

2.1×more visits from Google in two years

The brief

Aurora Home Health provides skilled nursing, therapy and personal care at home for seniors and people with disabilities around Dallas and Plano. Families compare agencies carefully, so warmth and credibility mattered more than anything.

What we built

The Aurora logo: a care-and-heartbeat mark in red
A website with each service explained in plain words, plus careers pages for hiring caregivers
A one-minute commercial showing real care moments, with the toll-free number throughout

The result

A calm, trustworthy brand that works for two audiences at once: families looking for care and caregivers looking for work.

What SEO does for Aurora Home Health

We have run Aurora’s SEO for years: service pages for skilled nursing, therapy and personal care, local pages for the cities it serves, and a library of plain-language health guides that families find when they are researching care for a parent.

2.1×more visits from Google per quarter784 → 1,682
+69%more visits from Google in 2025 than in 20243,721 → 6,297
1.09Mtimes shown in Google results
8,800+keywords in Google’s top 3
10,700+keywords on page 1

Visits from Google search, by quarterQ2 2023 – Q3 2025

784Q2 ’23

880Q3 ’23

792Q4 ’23

852Q1 ’24

804Q2 ’24

937Q3 ’24

1,072Q4 ’24

1,657Q1 ’25

1,645Q2 ’25

1,682Q3 ’25

Where they rank on Google

lifestyle modification#1
osteopenia#1
confabulation#1
home health care skilled nursing services#2
home health physical therapy#3
home health care prosper tx#3
inr machine#3
in home health care services#5

Source: Visits: Google Analytics 4, Organic Search sessions, April 2023 – December 2025. Impressions, keyword counts and rankings: Google Search Console, October 2025 – September 2026, average Google position, rounded.

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