The brief
My Tooth Fairy’s is a pediatric dentistry and orthodontics practice in Pasadena, near Houston. Parents search for a children’s dentist who accepts their insurance, so insurance and booking had to be obvious.
A pediatric dental practice that accepts Medicaid, for parents who need to know fast.


My Tooth Fairy’s is a pediatric dentistry and orthodontics practice in Pasadena, near Houston. Parents search for a children’s dentist who accepts their insurance, so insurance and booking had to be obvious.
Parents see the accepted insurance plans and the “Schedule your visit” button on the first screen, with the phone number one tap away.
Commercial 0:58
A cash home buyer that needed sellers to trust it on the first visit.
Commercial 0:45
Same-day appliance repair that needed the phone to ring, not just page views.
750% more conversions from Google Ads
A 25-year Philips IntelliVue specialist that looked smaller online than it is.
~5× more weekly Google impressions after a month
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