North Texas Equestrian Center

A 50-acre USEF training center with lessons, boarding, sales and events.

Industry: Equestrian center
Location: Wylie, TX
What we did: Website, Commercial, SEO
Live site: ntecdfw.com

ntecdfw.com

11,100Google search clicks in 12 months

The brief

NTEC in Wylie offers riding lessons, boarding, training, horse sales, camps and para-dressage clinics under one roof. The site had to hold all of it without burying the lesson and boarding enquiries.

What we built

A large WordPress site: lessons, boarding, training, horses for sale, events, camp, gallery and forms
Online board agreements and release forms
A 48-second commercial: 30 years of history, champion riders and the facility

The result

Every programme has a page, every form is online, and events like the para-dressage clinic can be announced from the homepage in minutes.

What SEO does for North Texas Equestrian Center

We have handled NTEC’s SEO for years: a page for every programme, horses-for-sale listings written the way buyers search, and local pages for lessons and boarding around Dallas, Wylie and Collin County.

11,100clicks from Google search
916Ktimes shown in Google results
16,800+visits from Google search in 2025about 1,400 a month since 2023
4,500+keywords in Google’s top 3
8,200+keywords on page 1

Clicks from Google, by month11,131 in 12 months · August 2025 – July 2026

800Aug

928Sep

982Oct

932Nov

700Dec

922Jan

939Feb

1,035Mar

1,019Apr

1,055May

920Jun

899Jul

Where they rank on Google

equestrian equipment#2
horse riding equipment#3
hunter jumper#3
horseback riding equipment#3
english horse riding#4
horseback riding lessons dallas#6
horse riding lessons near me#8
horse care guide#8

Source: Google Search Console, August 2025 – July 2026. Visits: Google Analytics 4, Organic Search sessions. Keyword counts and rankings use the average Google position over the same 12 months, rounded.

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