How Proper Website Design Affects Your Business

January 15, 2019 in Blog

Can the design not only distinguish the company from its competitors but also affect the real business performance? Practical experience, as well as scientific research, clearly confirms that design can both stimulate and hinder commercial success. This is true for services, goods, and digital products. Companies with the best financial performance understand that design issues need to be dealt with at the highest level, so let’s find out why this is so.

Aesthetic Pleasure of the Visitor

The fact is that the high-quality and pleasant-looking design evokes the corresponding positive feelings among the site visitors. The ugly and outdated appearance of the site, on the contrary, encourages to close the tab in the browser. This is the same as trying to earn millions by opening an elite boutique in the old basement of an abandoned factory while continuing to think that appearance is not the main thing.

Psychology of Colors

Colors can psychologically influence the human brain. Product selection takes 90 seconds, and in 90% of cases, the choice is made based on color. However, colors do not work the same for all companies. It makes sense to test each option, it will help to find the optimal color solution that will impress your target audience.

In Tune with the Times

Many sites were created a very long time ago and then nobody really thought about the need to adapt for mobile. Now the share of traffic from mobile devices is growing rapidly. This is a very important argument in favor of responsive design.

Summary

The site is one of the building blocks of the entrepreneur’s business model, and the “right” site design is the starting point for successful sales. And to find it, you need to experiment. When creating landing pages that will sell your product, it is always better to have multiple options and conduct a test to select the most effective one.

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